Contact

📞 +91 8777892876

✉️ [email protected]

🌐 Chiaroscuro

🔗 Connect on LinkedIn

🙂 Let’s have a chat?

📍 Somewhere in India

Languages

English

Hindi

Dzongkha

<aside> Honestly, my career is something that I stumbled upon. Sometimes I feel like this is not where I belong but still exactly where I’m supposed to be. I am a product of good decisions, bad decisions, cause and effect. From finding solace in writing as a timid young kid to scaling marketing strategies from scratch - I’m just trying to find my place in the universe.

I think conditions limit creativity and firmly believe that ‘ideas can come from anywhere’. I try not to take things too personally and myself too seriously. Everything is a cosmic joke if you look at it a certain way and I believe that the best we can do in life is to try and leave behind something of influence and inspire people in your vicinity. I’m always up for a good conversation and my calendar is wide open.

</aside>

What I’ve done so far

Independent

Freelance

October 2024 - Present

SEO, Content, & Marketing

• Working with a few startups to help them with marketing strategy, content, and improve conversions with SEO.

Writing

• Finally built up the courage to start my publication on Substack—Chiaroscuro.

Marketing

Dec 2021 - August 2024

Content Marketing, SEO, and Branding

• Owned the content strategy and calendar to create hundreds of content collaterals including blogs, ebooks, case studies, complete workbooks, and collaborative projects.
• Helped drive over 500,000 organic traffic to the website through rigorous keyword research, competitive analysis, engaging content, and SEO efforts.
• Built and helped launch 15+ content-led projects on Product Hunt, 7 of which went on to become the Product of the Day, contributing to 100,000+ website traffic and 3x more conversions.
• Directly involved with a major brand pivot, a critical repositioning, and 3 major website revamps where I spearheaded brand positioning through messaging, website copy, and brand collaterals.
• Well-versed in Google Analytics, Ahrefs, and Semrush to analyze and understand website traffic, target audience, user intent, and conversion metrics, to make critical data-led decisions.
• Managed 2 interns, overseeing the production of content while keeping in mind quality and punctuality.
• Involved with producing social media content through various campaigns, resulting in 5K+ followers on LinkedIn and 1.3K+ followers on X (Twitter). Also, drove traffic through Reddit and other social channels.
• Collaborated with other brands, influencers, and thought leaders through guest posts and interviews for riveting content and quality backlinks.

Product Marketing

• Heavily responsible for planning and executing the go-to-market (GTM) strategies for the product launch, sacling 0 to 4000+ product users.
• Solely responsible for maintaining the product Help Center with comprehensive articles and product feature videos to educate users quickly and easily.
• Helped drive 20% more product adoption through targeted in-product comms like tours, checklists, nudges, etc., and onboarding workflows for personalized cohorts.
• Managed a product newsletter to drive product engagement, achieving an open rate of 35% and a click rate of 8%.
• Actively collaborated with the Product, Engineering, and Sales teams to devise targetted messaging, product positioning, and sales enablement collaterals necessary to drive revenue.

Technical Content & Marketing

October 2019 - December 2021

• Published over 50 marketing collateral including blogs, ebooks, customer case studies, and website landing pages, generating over 50,000+ organic traffic.
• Headed paid advertising through Google Ads, improving engagement time by 200% and reducing CAC (Customer Acquisition Cost) by 40%.
• Parallelly worked as a Technical Writer, creating and updating technical guides. Introduced the idea of video tutorials and single-handedly pushed it into success by tailoring more than 10 videos.
• Got one of my articles published in the UK Enterprise Times. Here’s a link to that.

What I’ve studied

Bachelor of Technology - Computer Science

August 2015 - May 2019

Completed my Undergrad with Distinction (7.59 CGPA)

Some of my work

Projects

Some selected content work

Employees before customers: Streamline teams for better customer experience

High churn? You should take a look at your customer experience

The biggest challenges that customer experience teams face

MoEngage’s customer support teams resolve queries with 99% accuracy using Threado AI

Some personal work

Becoming

I think I misunderstood life

If you never start, you never fail

Skills & Tech Stack

Skills

Some random things about me