Contact

📞 +91 8777892876

✉️ [email protected]

🌐 Chiaroscuro

🔗 Connect on LinkedIn

🙂 Let’s have a chat?

📍 Somewhere in India

Languages

English

Hindi

Dzongkha

<aside> Honestly, my career is something that I stumbled upon. Sometimes I feel like this is not where I belong but still exactly where I’m supposed to be. I am a product of good decisions, bad decisions, cause and effect. From finding solace in writing as a timid young kid to scaling marketing strategies from scratch - I’m just trying to find my place in the universe.

I think conditions limit creativity and firmly believe that ‘ideas can come from anywhere’. I try not to take things too personally and myself too seriously. Everything is a cosmic joke if you look at it a certain way and I believe that the best we can do in life is to try and leave behind something of influence and inspire people in your vicinity. I’m always up for a good conversation and my calendar is wide open.

</aside>

What I’ve done so far

Independent

Freelance

October 2024 - Present

SEO, Content, & Marketing

• Working with a few startups to help them with marketing strategy, content, and improve conversions with SEO.

Writing

• Finally built up the courage to start my publication on Substack—Chiaroscuro.

Marketing

Dec 2021 - August 2024

Content Marketing, SEO, and Branding

• Owned the content strategy and calendar to create hundreds of content collaterals including blogs, ebooks, case studies, complete workbooks, and collaborative projects.
• Helped drive over 500,000 organic traffic to the website through rigorous keyword research, competitive analysis, engaging content, and SEO efforts.
• Built and helped launch 15+ content-led projects on Product Hunt, 7 of which went on to become the Product of the Day, contributing to 100,000+ website traffic and 3x more conversions.
• Directly involved with a major brand pivot, a critical repositioning, and 3 major website revamps where I spearheaded brand positioning through messaging, website copy, and brand collaterals.
• Well-versed in Google Analytics, Ahrefs, and Semrush to analyze and understand website traffic, target audience, user intent, and conversion metrics, to make critical data-led decisions.
• Managed 2 interns, overseeing the production of content while keeping in mind quality and punctuality.
• Involved with producing social media content through various campaigns, resulting in 5K+ followers on LinkedIn and 1.3K+ followers on X (Twitter). Also, drove traffic through Reddit and other social channels.
• Collaborated with other brands, influencers, and thought leaders through guest posts and interviews for riveting content and quality backlinks.

Product Marketing

• Heavily responsible for planning and executing the go-to-market (GTM) strategies for the product launch, sacling 0 to 4000+ product users.
• Solely responsible for maintaining the product Help Center with comprehensive articles and product feature videos to educate users quickly and easily.
• Helped drive 20% more product adoption through targeted in-product comms like tours, checklists, nudges, etc., and onboarding workflows for personalized cohorts.
• Managed a product newsletter to drive product engagement, achieving an open rate of 35% and a click rate of 8%.
• Actively collaborated with the Product, Engineering, and Sales teams to devise targetted messaging, product positioning, and sales enablement collaterals necessary to drive revenue.

Technical Content & Marketing

October 2019 - December 2021

• Published over 50 marketing collateral including blogs, ebooks, customer case studies, and website landing pages, generating over 50,000+ organic traffic.
• Headed paid advertising through Google Ads, improving engagement time by 200% and reducing CAC (Customer Acquisition Cost) by 40%.
• Parallelly worked as a Technical Writer, creating and updating technical guides. Introduced the idea of video tutorials and single-handedly pushed it into success by tailoring more than 10 videos.
• Got one of my articles published in the UK Enterprise Times. Here’s a link to that.

What I’ve studied

Bachelor of Technology - Computer Science

August 2015 - May 2019

Completed my Undergrad with Distinction (7.59 CGPA)

Some of my work

Projects

Some selected content work

Employees before customers: Streamline teams for better customer experience

High churn? You should take a look at your customer experience

The biggest challenges that customer experience teams face

MoEngage’s customer support teams resolve queries with 99% accuracy using Threado AI

Some personal work

Becoming

I think I misunderstood life

If you never start, you never fail

Skills & Tech Stack

Skills

Some random things about me

• I grew up in Bhutan and then moved to India so now I’m culturally ambiguous, but hey, glass half full, right?
• I try to practice compassion for all living beings on this planet except for mosquitos.
• I still sometimes can’t tell the difference between affect and effect.
• I left my apartment a couple of years ago and have been traveling since (some days I live like a homeless person).
• I was nonplussed by the word nonplussed when I first heard it.

Some reviews about me

*At Threado, Priyanshu’s been the backbone of several of our product marketing and content initiatives - from single-handedly planning and executing our SEO strategy, conceptualizing and creating well thought out content drops (e.g. Support OS) that generated us hundreds of leads, to owning product marketing completely be it our regular updates to users, help articles, social posts and more. Priyanshu has high ownership - always taken on challenges and delivered beyond with minimal hand holding. He has a great work ethic, team player and is someone who brings a lot of calm in a rather chaotic startup environment.

-* Pramod Rao, Co-founder and CEO at Threado AI

*“Priyanshu, also known as Monk (a nickname we gave him for his calm temperament and zero-ego attitude), is one of the best product marketers I've had the pleasure of working with. He takes initiative, has a sharp understanding of product functionalities, and is quick to think on his feet when it comes to positioning new features. His content creation is highly productive, and he's a great human being to work with—always having his teammates' backs. I highly recommend Monk to anyone looking for a top-notch product marketer who can adapt on the fly and get things done.”

- Karthik Krishna Pandi, Prev. Head of Product at Threado AI*

“Content marketing is all about consistency, keenly analysing what works and executing the pattern effectively for success - it's a science. And Priyanshu had mastered this really well. He completely owned driving growth through SEO-led content strategies and product marketing. He had crazy branding ideas that helped us create viral content, was amazing at adapting to new tools that could double up the output the team had and also had an inquisitive mind to learn and adapt newer content formats. Also helped us go 0 to 1 with PMM :) from running the product newsletter, demo videos, sales collaterals - anything needed to help sell the product!”

- Shalini Nair Tekwani, Growth Lead at Threado AI

People who can vouch for me

• Pramod Rao
• Shalini Nair Tekwani
• Kelden Dradul Dorji